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If something is true about Internet and the World
Wide Web is that now users are more independent than ever. They have
more choices, information and culture about the markets.
And technology is making part of this because a normal
family can have at home all what is needed for a small company: Fax,
PC, printer, scanner, Internet access, instant messenger software and
now digital cameras for photography. Because of all of that a student
doesn’t need to use some services that he already has at home.
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The digital camera gives independency of the film.
Not any more films! Not only that, digital pictures are easy to share
using the WWW or the e-mail. But there is a problem that photo studios
or photographers can take like a chance: “At this moment there is no
digital equivalent to the book, neither to the traditional photograph”.
Home photo printers are becoming each time better and better but the
time they are using can be a problem if the user needs to “develop”
200 pictures.
The solution, from my point of view, is to send the
digital pictures to a professional photo studio so they can print all
200 pictures in short time and with the same results like my old film
based camera. And what can be better if the photo studio can receive
my pictures even if I’m at home (Using Internet), and then send them
“developed” directly to my door?
The possibility to order prints is something really
new and a represents a market that is growing each minute with each
new sold digital camera. The idea should be to “let the digital camera’s
users to enjoy the 100% of their investment by letting them to print
their pictures efficiently and with high quality”. In that sense I have
a few steps that can help your company to share the cake:
using Internet. • Implement in the photo studio the software and technology to manage orders and prints. • Advertise the system using Internet and the normal ways the company uses to communicate with their customers. • Build and maintain a good database of customers. • Talk with stores of complementary products to distribute their products with your new software. Can be also important to know that in the near future
the whole photography business will change because of this new market.
My question is: Why to stay out of it?
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2003 PhotoOrder, production & design: